Employee Recruiting: Active vs Passive Marketing
When it comes to employee recruiting, there are two methods to market your open positions to potential candidates: Active and Passive. Both are effective, but each is effective for different reasons and one may attract better quality candidates. The good news: Our marketing reached both!
Active recruiting involves posting open positions to job boards. In most cases, candidates browsing positions on job boards are in immediate, sometimes desperate need or be secure a position. On the surface, it makes sense to market your positions to people seeking. However, sometimes candidates browsing posted positions will apply and take any position offered to them, whether they are qualified or intend to stay long-term. They may be looking for a job instead of a career.
Passive recruiting involves marketing to candidates who are already employed – or attending school. That doesn’t mean such candidates wouldn’t consider new opportunities. Better salary or benefits package, better working conditions, increased responsibilities, more flexibility… there are endless reasons why someone may be convinced to seek a different position. In passive recruiting, you are reaching career-minded candidates who precisely match your qualifications.
We offer multi-platform passive recruiting campaigns that precisely target the audience you want for your position.
A Quick Reference Code (QR Code) is a scannable barcode with multiple purposes. One way advertisers can utilize QR Codes is to direct consumers who scan the code to a specific website landing page. It offers click-through capability on products that don’t natively support direct clicking. Television, including broadcast and 
A custom landing page is a single-page website designed and optimized to drive conversions. They are simple, eye-catching designs with a singular focus on lead capturing from phone calls and/or form fills.
YouTube has come a long day from its 2005 debut. We all recognize it as a platform to solve problems and educate us. Today, YouTube is also an entertainment platform with both short- and long-form content, competing with top media companies. YouTube is also an OTT platform offering premium content for “cable cutters.”
Over-The-Top, most commonly referred to as the acronym OTT, is streaming video content that is most often viewed on television. Roku, Amazon Fire, and Sling are all recognized brands in this emerging technology. Connected TV (CTV) and Targeted TV are other common terms that are often used interchangeably with OTT.