Digital Marketing Solutions in Upper Michigan

We live in a digital world and connecting with consumers has never been easier than it is today with the power and precision of digital marketing. If you don’t have a digital element integrated into your marketing plan, you are certainly missing out on all of the opportunities to influence your target consumer and grow your business.

Local+National Expertise

One of our strongest assets is that we offer local support with an extended national network of experts. You will work exclusively with a team of local consultants with direct access to consultants across nearly 100 markets and certified digital marketing experts.

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TV+Digital: a Winning Combination

Combined, 77% of consumers cite Digital and TV as their primary brand awareness influence among all advertising.

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Live Reporting

All of our digital products include a Live Reporting Dashboard where you can view your campaign delivery statistics live anytime.

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Advanced Targeting

Learn about our advanced consumer targeting abilities to reach your intended audience.

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Importance of Digital

A consumer averages 19 digital touchpoints before making a purchase decision. If you don’t have digital integrated into your marketing plan, you may miss an opportunity to influence your target consumer.

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Big-Name Brands

We are official digital marketing vendors with such national brands as Pepsi, Miracle Ear, and 7-Up. The same team of strategists working on these brands work on our local campaigns.

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Market Leader

We are Upper Michigan’s digital market leader. We’ve received 9 industry-leading digital awards and are the only news agency with 2.5 FTE dedicated digital employees, in addition to our national news team.

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Full-Service Digital Marketing

What Our Partners Say

We have been working collaboratively with Mary Myers, Account Executive, on our current campaign since November 2021. Mary has graciously guided us in making the best decisions to suit our needs at Iron County Medical Care Facility. Having monthly meetings with her, ensures we are understanding our ad performance, know where our ads are being shown and see how many people are engaging with our ads. We appreciate being able to see the ad performance in real-time on Gray Television’s Digital Live Reporting Link. We have also seen increased traffic on our hiring website, leading to an influx of applicants. We have a had a wonderful experience with TV6!

Raquel Cahill

Rehab Coordinator/Marketing Chair, Iron County Medical Care Facility, Skyway Rehab Services

As consumers continue to absorb more and more information from screens, it’s apparent that one of the best ways to invest marketing dollars is through digital channels. With these channels comes the power of analytics to prove efforts are working or if they need to be tweaked. The team at WLUC & Gray Media can develop an optimized digital strategy to get your business in front of the right consumer with data to prove it, just like they did with us!

Dylan Bloniarz

Marketing Specialist, Embers Credit Union