Over-The-Top Video (OTT) is streaming video acquired outside of traditional cable, satellite, or over-the-air sources. Viewers stream content through smart devices (TVs, Blu-ray players, etc.), gaming devices (Xbox, Playstation, etc.), OTT-specific devices (Roku, Amazon Fire, etc.), and even traditional digital devices (mobile, desktop, tablet, etc.).
OTT really is just another form of television, with commercials delivered to the exact consumers you told us you want to reach.
Cabbcon awarded Premion, the power behind our streaming video services, the Abbi Award in 2019 for Best Audience-Based Buying Platform of The Year. We have exclusive access to Premion’s advanced features in our market.
Where will my ad serve?
Your targeted commercial is eligible to serve across hundreds of apps: free streaming services such as Crackle and Popcornflix, subscriber-based services such as Sling, and network apps such as NBC and FOX News.
- 75% of households have OTT-supported devices in Upper Michigan.
- 76% of OTT streamers watch ad-supported streaming.
- Streamers are educated who have high-income averages:
- 47% of OTT viewers in our market report household income of $100,000+.
- 43% are college graduates.
- All age groups consume streaming video in our market:
- 18-34 = 38% of the population
- 35-54 = 34%
- 55+ = 28%
How We’re Unique
- Premium Brand-safe Inventory: 125+ top-tier content providers.
- Non-skippable: Commercials must be seen in their entirety.
- Frequency Capping: Reduces saturation and optimizes reach.
- Long-form Content: All videos where we insert commercials are 22 minutes or longer.
- Customized Targeting: Reach your core consumer.
- Local & Global: Serve ads to any geography.
- Cross-Platform: Television, mobile, desktop, and tablet viewing.
- Detailed Reporting: Live attribution and network-level reporting.
We can apply advanced household targeting that includes demographic and behavioral. Through cross-device matching, we can pair a consumer’s streaming device to other devices in their homes, such as their cell phone and laptop. This means that we can serve ads to a relevant audience who has shown an interest in your product or service.
We can also directly place commercials in specific programming categories, including sports.
Sources: MRI-Simmons, Spring 2020 SimmonsLOCAL, Base: A18+ Target: OTT Viewer, IAB and Maru/Matchbox, Comscore, TVB, IAB, Pew Research Center