A custom landing page is a single-page website designed and optimized to drive conversions. They are simple, eye-catching designs with a singular focus on lead capturing from phone calls and/or form fills.
In most cases, conversion is more likely from a custom landing page as opposed to a standard website, even a custom page on a full website.
The custom landing page offers the ability to be custom-tailored to the overall creative messaging that drove traffic to the page. If you offer multiple products or services, a separate page can be built for each.